Wasn't President Obama one of those complaining about the Bush Administration asking citizens to report suspicious behavior of individuals after 9/11? At least that was for national security reasons, not political ones. And what about the Democrats, liberals and academics who complained loud and long about President Nixon's enemies list.
On top of this laws have been passed that specifically bar this kind of activity by the White House. I wonder if we will hear the ACLU whining about this?

..There is a lot of disinformation about health insurance reform out there, spanning from control of personal finances to end of life care. These rumors often travel just below the surface via chain emails or through casual conversation. Since we can't keep track of all of them here at the White House, we're asking for your help. If you get an email or see something on the web about health insurance reform that seems fishy, send it to flag@whitehouse.gov."